
Mexico - The consulting company Kantar released its listing
of the Top10 of the maximum precious Apparel and Luxury brands (fashion and
comfort). This list is derived from the BrandZ Top100 2021 rating made by the
consultancy.
In the BrandZ evaluation, which shows the most valuable
manufacturers of the 12 months, Kantar revealed that the fashion region
suffered modifications in consumer behavior, and inside these there had been
blessings for the enterprise.
In the final 12 months, the intake of leisurewear brands in
addition to the athleisure class expanded notably. This triggered manufacturers
of this kind of clothing to enjoy one of the fastest growth in logo value
within the closing year.
The observe found out that the fee of the apparel category
grew fifty three percent within the last year.
Among the corporations that have been most privileged are
Lululemon, Nike and Adidas. These 3 are taken into consideration the maximum
valuable in athleisure and average one hundred thirty at the difference index
(the average logo scores a hundred).
As for luxurious manufacturers, the consultancy shared that
there was a boom in logo value of 34 percent. This derived from the dedication
to its corporate recognition.
In this regard, Louis Vuitton remained inside the first
region and become the quickest developing logo in this class, with a boom of
forty six percent compared to the preceding 12 months, followed via Dior, which
also registered an above-common growth.
The observe discovered that the price of brands keeps hand
in hand with their recognition, which currently has an crucial issue of ethics
and sustainability. Brand reputation: linked to digitization and ethics
Kantar highlighted that a number of the positioning
strategies of the manufacturers that had the satisfactory outcomes, their
virtual reach and their philosophy round sustainability stand out.
Channel diversification changed into key at some point of
the 12 months.
Brands that were devoted to accomplishing their clients via
exceptional virtual channels and using equipment inclusive of live publicizes
and subscription fashions noticed enormous growth. Among them are Nile and
Lululemon.
On the alternative hand, ethical style maintains inside the
highlight. Consumers are looking for manufacturers that smash with the idea of
speedy fashion and, alternatively, are an ethical, inclusive and sustainable
alternative.
An example of that is Uniqlo, which grew 88 percent with its
concept of primary and timeless garments.