Zara launches (not without controversy) its first bridal collection

 Madrid - New coup for the main fashion chain of the Inditex Group. And it is that only a few months after surprising with the ambitious and sudden launch of its new cosmetic line, Zara Beauty, and while we knew that from the management of the multinational they are still determined in their efforts to register it as a trademark for the sale the sale of products and services related to food, hotels, and restaurants this same week Zara was putting on sale those that are nothing but her first wedding dresses. A first foray into the bridal fashion sector, which has caught both fashion specialists and the firm's own clients on the wrong foot, and which could well be meant as a first survey in the sector, a step prior to the launch of a much more complete, ambitious, and varied collection. A proposal with which, if it is finally given and maintained throughout the seasons, the chain would be able to close a fashion offer with which it already offers extensive collections of all kinds, ranging from intimate fashion, to casual clothing, fancy garments, formal wear, and sports fashion collections.

Continuing with the usual practices used by the Spanish multinational, it will be necessary to see to what extent they are fully effective, despite the unique nature of the new garments, their launch has not been accompanied by an official statement or further information on the matter. in relation to the pieces or the meaning of the collection. The designs are halfway between wedding dresses and nightgowns, something that has caused some confusion for consumers and bridal fashion retailers. Some designs that have broken in in this way, and without the chain making a statement, as part of its new women's fashion collections, and that we can now find through the chain's digital page and official mobile application integrated all of them in the form of a new line of its S Series,

From wedding dresses to garment bags: a complete lingerie collection, for the wedding day and night

Far from having been satisfied with the launch of different models of bridal gowns, Zara have decided to put together a complete proposal with which to give a good response to the needs that, in terms of fashion, a bride could require both for the day and for the wedding night. A collection of lingerie lines, which we will find thus made up of both dresses and intimate fashion garments and various accessories.

Thus, as the main garments of this new line of bridal fashion, we find a total of 4 wedding dresses, the first of them along mulberry silk-blend dress, V-neckline, short sleeves, and lace details (129 euros); with a second slip dress, in the same fabric, with thin straps and a V-neck (79.95 euros); the third, a long dress with a V-neckline and wide straps (99.95 euros); and with a fourth and last wedding dress, short and with lace applications (79.95 euros). Closing this chapter of clothing, with a long robe with broad lines (129 euros) and another short open with long sleeves (99.95 euros); and with a set of wide trousers (29.95 euros) and tank top with embroidered details (22.95 euros).

Completing the line, we find a wide variety of intimate fashion and lingerie pieces, such as a set of bralette (25.95 euros) and briefs (19.95 euros) in white or blue; another set consisting of a bra (25.95 euros), garter belt (17.95 euros), and an embroidered thong (15.95 euros); a final set of satin bralette (€ 29.95) and high-waisted satin panties (€ 19.95); and a lace bodysuit (49.95 euros).

Finally, as complements to this first Zara bridal line, the chain has designed and put on sale a wide series of accessories, among which we will find from a satin handkerchief with lace applications (15.95 euros), to an eye mask (19.95 euros), floral headbands (15.95 euros - 22.95 euros), some pleated fabric slippers (99.95 euros), a personalized cloth envelope (15.95 euros), specially designed to store intimate garments, or a garment bag (39.95 euros), also customizable.

A controversial launch

After the first hours of its launch, the public has been able to get to know the details of the new line, there were not a few comments that were poured out through social networks, mainly questioning the lingerie nature of the collection. Whose garments did not hesitate to qualify as more appropriate pieces for the home than as worthy protagonists of an event as symbolic as the celebration of a wedding. Something that against it could also be understood as one more sample towards that more "comfortable" trend in clothing that this pandemic has brought with it, and that the fashion chain would now also be promoting on the bridal fashion sector.

In this way, and as a more positive appreciation, comments such as "I love them, but like nightgowns" could be read on Twitter earlier this week, along with other more sarcastic in which it was directly pointed out that they are pieces of "lingerie ", That" Zara could have [done] better "," this is a collection of expensive nightgowns ", or that everything is" totally unfortunate ... the 'dress' is actually a nightgown; and the photo: the girl's pose and that disheveled hair that seems to have just run away from where she slept, barefoot! that without going into the price… Zara's, you should have given him another thought ”. Without lacking appreciation of the same style expressed by spaces specialized in bridal and party clothing such as “La Tienda de Mónica”, in Arganda del Rey, a town south of Madrid.

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