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Madrid - The next edition of 080 Barcelona Fashion, a fashion platform that goes beyond what is usually understood as a typical Fashion Week promoted by the Department of Business and Labor of the Generalitat of Catalonia, through the Consorci del Comerç, Artesania i Moda (CCAM), will be held during the next week of October 25, 2021. Dates for which it is estimated that fashion will return to Barcelona, at the hand of an event that will bet on a 100 percent digital format again.
In this way, and waiting to know more details about the
program and the poster of designers who will be in charge of naming this next
edition number 28 of 080 Barcelona Fashion, the event management confirms their
commitment to stay, for now, exclusively in a digital format without physical
parades live and with the public. An option that goes against the gradual
reincorporation of this type of presentations that are being carried out by the
organizations of the main Fashion Weeks, such as Milan or Paris, and also the
Mercedes-Benz Fashion Week Madrid, but that from the organization of the 080
would reject, mainly due to the uncertainties that continue to arise as a the consequence of the pandemic,
A 100 percent digital event open to international
audiences
Faced with these concerns, the management of 080 has
decided to prioritize the action of being able to guarantee that there will
undoubtedly be a next edition of the event. In the same way, that by
advancing the terms and the format of the catwalk itself, thus facilitating
that the participating firms and designers can adjust with the greatest
guarantees, and forecasts, to the format of the presentations, at a time when
Many of them continue to try to overcome, with the best efforts, the harsh
damage that this pandemic has generated on their business models.
To do this, from the organization of the Barcelona
fashion platform they have not hesitated to bet on the same scheme that, with
so much success, they followed during their last edition last April . Proposing
for this purpose an event that will bet again on streaming broadcasts, for a a varied and large amount of additional content accessible through the online
medium, and for a new significant space that, as the La Pedrera building has
already managed to do. of Gaudí, becomes a complementary visual attraction to
the designers' own creations.
"In this new edition, the organization is once again
betting on the 100 percent digital format, with the broadcast of trendy content
in streaming throughout the week through channel 080TV" and "opening
the event to all audiences, that they will be able to follow the presentations
of the collections from a virtual frontrow ”, they explain to us from the
organization of the platform through a statement. Measures with which the
organization seeks to move forward in its objective of "contributing to
enhance the culture of fashion and its link with the field of cultural and
creative industries", as well as in that of "bringing fashion to all
audiences" , all this hand in hand with a new edition of this biannual
event “totally committed to innovation, creativity and sustainability”.
With the XC Space as a backdrop
Taking the witness of Gaudí's La Pedrera as that
"emblematic" place that will serve both as a backdrop for all
presentations and as a visual appeal, surely providing images as attractive as
those left by the previous edition of 080, from the organization have already
confirmed that the XC Space will do it. A group of houses located on Calle
de Monserrat de Esplugas de Llobregat, within the metropolitan area of
Barcelona, the work of the international Spanish sculptor Xavier Corberó.
"With the purpose of highlighting exceptional
scenarios, the 28th edition of 080 Barcelona Fashion will be held in an
unprecedented space, the XC Space", they point out in this regard from the
organization of the catwalk. “It is a spectacular project of shapes and
volumes to which I dedicate her last years”, and “where numerous national and
international artists have been invited”. An "impressive
4,500-square-meter construction", which "perfectly reflects the
spirit" of the artist, as well as his sensitivity for "the
integration of art in nature" and for "the creation of poetic and
magical spaces."